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Nummi Jewelers
(715) 392-3470 Book an Appointment Call (715) 392-3470

Jewelry store in Superior, Wisconsin · Since 1951

Where the Twin Ports gets engaged.

Engagement rings, fine jewelry and watches from the family that has kept the same counter on Belknap Street for 75 years. Shop online or come in. Nobody here will rush you.

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Lab Grown 3ct Emerald Cut Diamond Engagement RingLab Grown 3ct Emerald Cut Diamond Engagement Ring$4,499

Shop by category

Everything in the cases, online.

Shop all 1,245 pieces
Engagement rings: Lab Grown Bezel Set Cushion cut Diamond Engagement RingEngagement rings72 stylesAnniversary rings: 5 Stone Diamond Anniversary RingAnniversary rings68 stylesNecklaces: Tree of Life NecklaceNecklaces251 stylesEarrings: Diamond Lever Back EarringsEarrings191 stylesBracelets: Fancy Link BraceletBracelets296 stylesCharms: Girl Mom CharmCharms290 stylesWatches & clocks: Eco-Drive Fio Ladies Citizen WatchWatches & clocks63 stylesMen’s jewelry: Cork and Fishing Line RingMen’s jewelry48 styles

From the front case

The pieces we’d show you first.

Chosen by the people behind the counter.

See everything

Engagement rings

Bring an idea. We’ll sketch it with you.

Choose a ring from the case, a setting that is ready for your stone, or sit down with us and design one from scratch. Natural and lab-grown diamonds, and no pressure either way.

“There is something to be said about a family business that truly cares for their customers.”

Bridge C., Google review
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Gifts by price

Something for every occasion, at every price.

From a first charm to a diamond anniversary band.

Under $100492 pieces$100 to $250144 pieces$250 to $1,000276 pieces$1,000 to $2,500193 pieces$2,500 and up140 pieces

At the bench

Made, mended and kept running.

The store began with a watchmaker in 1951, and repairs are still part of every day here. Bring us a ring to size, a clock that has stopped, or an idea for something that does not exist yet.

An aquamarine pendant, the ring setting its stone came from, and a pair of diamond earrings
From our bench: an aquamarine and diamond ring remade as a pendant and a pair of earrings.
  1. Custom designEngagement rings and one-off pieces designed with you, and family stones reset into something you will wear.
  2. Jewelry RepairRing sizing, stone replacement, soldering, prongs and chains, with an estimate and a date before any work starts.
  3. Watch RepairBatteries, straps, crystals and movement repairs, from the trade the store was founded on.
  4. Clock RepairMantel, wall and heirloom clocks assessed, estimated, repaired and tested before they go home.
  5. EngravingInitials, dates and messages engraved on rings, bracelets, watches and gifts.
  6. Permanent JewelryBracelets, anklets and necklaces fitted and welded on in the store, with no clasp.
The Nummi Jewelers team, eight people, standing behind the glass jewelry cases in the Superior store

Our story

Seventy-five years. One block.

Harry Nummi opened his store in 1951 after ten years as a watchmaker. It has grown three times since and never left its block of Belknap Street.

The family still runs it, and some of our customers have been coming in for fifty years. We would like to think that says more than we could.

  • 1951Harry Nummi opens the store after a decade in watchmaking.
  • 3×Expanded three times, always on the same block of Belknap Street.
  • 2026Seventy-five years on, the family is still behind the counter.

In their words

They call it the Nummi treatment.

4.7
167 Google reviews

  • “For over 40 years my family has done business with your family. I have never been disappointed. You never rushed, or pressured anyone. Just expertly, and respectfuly served each client.”

    Thomas A. · Longtime customer

  • “We’ll never go to any other jeweler! There is something to be said about a family business that truly cares for their customers. Katie and her team worked with my fiance in creating my stunning engagement ring.”

    Bridge C. · Custom engagement ring

  • “I’ve been bringing my watches here for years, their watchmaker is the best in town. I’ve had multiple crystals replaced and work done on rare automatic watches.”

    Morgan G. · Watch repair

  • “They told us that because they were so special, we only need to find better backs. They sold us backs that stayed in. What impressed me was that they cared about us instead of just trying to make money.”

    Jeffery M. · Heirloom earrings

  • “My wife and I met with Katie and she was EXTREMELY helpful! Her knowledge and ability to interpret our vision was apparent as we talked and sketched it out.”

    Jamie H. · Custom ring

  • “My wife and I have been married for 48 years and we purchased our wedding rings at Nummi’s. Many times they have gone the extra mile to meet our needs and their prices have always been reasonable.”

    Harry K. · Wedding rings
Read all reviews on Google

Visit

Come in. Take your time.

Walk in during store hours, or book a time and we will have pieces out and ready for you to see.

Store
1120 Belknap St
Superior, WI 54880
Get directions
Hours
Monday–Friday, 10 AM to 4 PM

Book an appointment

Call or email and we will set a time.Call (715) 392-3470Email us

Good to know

Questions we hear at the counter.

Where is the store?

1120 Belknap Street in Superior, Wisconsin, just over the bridge from Duluth. We are open Monday to Friday, 10 AM to 4 PM.

Can I order online and pick up in the store?

Yes. Choose in-store pickup at checkout and there is no shipping charge. We also ship anywhere in the U.S., fully insured.

Do you offer financing?

Yes, through Synchrony. You can apply online before you visit, or ask us in the store.

Can you remake a ring I already own?

Yes. We reset family stones into new rings, pendants and earrings, and we design new settings around a stone you already have.

Do you repair watches and clocks?

Yes. Batteries, straps, crystals and movement repairs on watches, and repairs to clocks. You get an estimate and a timeline before any work starts.